You can post something solid good lighting, catchy sound, short and to the point. But it still barely gets any likes. And honestly, that can mess with your head a little.

You check the views. Not bad. So why is nobody double-tapping?

Most People Just Scroll

It’s not that they didn’t enjoy it. They did. Maybe even watched it twice. But unless something makes them pause, they keep going. No like, no comment, nothing.

TikTok’s algorithm sees that and pulls back on your reach. Which sucks, because it means even fewer people see your next post.

Likes Do More Than Boost Ego

Likes tell TikTok, “Hey, this is worth sharing.” That’s how videos get picked up and shown to more people. And once the likes start coming in, others follow. People like what other people like — weird, but true.

Need a Little Help Getting Started?

If you’re stuck with low engagement, you can check out this TikTok monthly package. Some creators buy TikTok likes just to kick things off, especially on newer accounts.

It doesn’t replace good content. But it does help your videos look alive and sometimes that’s all you need to get real traction.